More self-storage transactions are closing… According to CoStar, Granite Investment Group sold the 91,594-square-foot industrial self-storage building at 5951 East Firestone Boulevard in South Gate to Nova Development for $8.57 million, or approximately $94 per square foot. The 1988 property was converted from a warehouse building to self-storage site in 2004. It offers 800 internal units and 82 RV/boat parking spaces outside. The facility is 85 percent occupied.
April 5th, 2009
MiniCo Publishing has released the “2009 Self-Storage Development Handbook,” an annual reference focused specifically on the self-storage facility development process from site selection to opening day.
Topics in this year’s edition include determining site potential, understanding pro formas, local market obstacles, selecting security components, the impact of design on security, and facility marketing as well as financial and legal considerations. The book also features detailed information about the challenges faced by Security Self Storage in Westlake, Ohio, the facility named the overall winner in Mini-Storage Messenger’s 2008 Self‑Storage Facility of the Year competition.
Commenting on the publication, Co-Publisher Poppy Behrens stated, “It is always important for self-storage professionals to understand the challenges they may face when developing a facility, but in our current economy this preparation is absolutely critical.”
April 2nd, 2009
Despite the credit crunch, self-storage properties are still selling. A private investor sold a 15,200-square-foot Exact Self Storage located in Ocean Shores, Wash., for $1.2 million. Marcus & Millichap’s Seattle office, marketed the property for the seller, a private investor. The storage facility is a 73-unit stabilized self-storage facility located on approximately 0.7 acres and was built in 2003.
April 1st, 2009
On April 8, 2009, self-storage expert RK Kliebenstein, President of Coast-to-Coast Storage, will present the free webinar “How to Make Money in Self-Storage,” part of the Mini‑Storage Messenger Self-Storage Webinar Series. In today’s economy, self-storage operators are looking for strategies to generate more revenue, cut expenses, and increase equity. RK Kliebenstein will share his insights on topics including increasing rents, creating greater value through equity growth, and controlling expenses.
With over 20 years of experience in the self-storage industry, Mr. Kliebenstein is a frequent speaker at industry events and is the co-author of the books “How to Invest in Self-Storage,” “How to Make Money in Self-Storage,” and “How to Make More Money in Self-Storage.” The webinar will be sponsored by Coast-to-Coast Consulting and moderated by Poppy Behrens, Co‑Publisher, MiniCo Publishing.
The Mini-Storage Messenger Self-Storage Webinar Series offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.
MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.
March 28th, 2009
Transactions are still happening in the self-storage industry, despite the credit crunch and the possibility of a prolonged recession. Wolf River Partners, a Wisconsin-based management company, acquired a self-storage property at 3815 Clark Ave. in Cleveland from CRZ3 LLC for $1.075 million or $30.71 per square foot. This was a Class C self-storage building that was originally built in 1926. It’s located in the industrial area of the city.
March 27th, 2009
Who says self-storage development is coming to a grinding halt? Come September, the ballpark will be bookended by self-storage warehouses when the Lock Up opens in a remodeled phone book plant, according to the St. Pete Times. BRB Development promises it’s the Nordstrom of the self-storage industry. Marcus & Millichap’s Mike Mele is quoted in this article about the new premier storage facility.
March 26th, 2009
HALLANDALE BEACH, FLA. – September 26, 2008 – Revelation Media Networks’ subsidiary Self Storage Promotions, the industry’s only full-service integrated marketing firm, has joined the National Portable Storage Association. Jennifer LeClaire, the firm’s principal, has presented public relations seminars at the NPSA’s annual conference and expo, and serves the association as its agency of record. LeClaire also authors a public relations column for the NPSA’s newsletter.
“The NPSA is doing great things for its members,” said LeClaire. “It has been a pleasure serving and educating the portable storage industry and I look forward to working more closely with the membership to determine how to better communicate the value proposition of portable storage to consumers and businesses around the world.”
National Portable Storage Association’s (NPSA) website. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The National Portable Storage Association is dedicated to the advancement of the portable storage industry. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.
September 25th, 2008
HALLANDALE BEACH, FLA. – September 26, 2008 – U.S. Door, an international supplier of self-storage components, rolling sheet doors, rolling slat type doors, wind load certified doors, interior hallway systems, stackable storage and wine lockers, mezzanines, relocatable buildings, and structural piers and headers, has chosen Self Storage Promotions for content production services.
“U.S. Door is truly an innovative group that brings cutting-edge products to the self-storage industry,” said Jennifer LeClaire, Founder and Creative Director of Self Storage Promotions. “This is a manufacturer who understands the evolving needs of self-storage and moves to fill them.”
September 25th, 2008
HALLANDALE BEACH, FLA. – September 26, 2008 – Self Storage Promotions, the industry’s only full-service integrated marketing firm, announced the availability of Search Engine Optimization (SEO) Packages.
SEO is the process of optimizing your site so it ranks as high as possible in search engine results. The higher you rank, the greater the chances people looking for self-storage – or self-storage companies looking for vendors – will click through to your site. A strategic SEO campaign can boost organic search traffic and lower your spend on its cousin, Search Engine Marketing (SEM).
“The self-storage industry is relying more and more on the Web to generate leads,” says Jennifer LeClaire, President and Creative Director of Self Storage Promotions and co-author of the books “How to Make Money in Self-Storage” and “Web Analytics For Dummies.” “You don’t have to spend a fortune on Internet advertising if you know how to leverage SEO strategies.”
SEO and SEM are two different, yet often confused, strategies. SEM tends toward immediate results – but you are paying for every single click that comes to your Web site whether it converts to a lead or not. SEO, on the other hand, doesn’t do its work overnight. But it offers slow and steady traffic growth through natural search that pays dividends for years to come.
“Be careful about SEO firms that make big promises for big bucks,” LeClaire says. “The rules are constantly changing and if you make the wrong move Google and other search engines will penalize you, meaning you’ve wasted your time and your money. You can launch a keyword-rich campaign on a small budget as you tap into industry best practices that will drive traffic today and tomorrow.”
For more information, visit www.selfstoragepromotions.com.
About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com. Or visit the parent company at www.revmedianet.com.
September 25th, 2008
WEST PALM BEACH – August 28, 2008 – With the economy slowing, self-storage operators are looking for strategies to generate more revenue, cut expenses and increase equity.
RK Kliebenstein and Jennifer LeClaire, two self-storage industry veterans, are offering straight-up advice, little-known secrets and practical tips to do just that in a new book entitled, “How to Make Money in Self-Storage.” This book unlocks keys to greater profits for self-storage operators anywhere in the world.
“This book contains some of the secrets I’ve learned over the past 25 years in the self-storage industry,” said RK Kliebenstein, the book’s co-author and principal of Coast-To-Coast Storage, a self-storage consultancy in City of Atlantis, Fla. “I truly believe this book will become the number one resource for self-storage operators who want to watch their revenues climb, the expenses decline and the overall property value increase.”
RK Kliebenstein is a self-storage industry pioneer. He is an internationally renowned author and speaker with extensive experience in all aspects of financing, developing, acquiring, and managing self-storage properties. Kliebenstein is an innovator, whose many years of dedication and hard work have helped self-storage achieve its modern status as one of today’s best investment opportunities. He has been responsible for underwriting over $1 billion in self-storage transactions, running more than 1,000 acquisition and development projects, and personally conducting due diligence on over 100 million square feet of self-storage space.
“Marketing can be a vital competitive advantage in self-storage – and few truly do it well,” said Jennifer LeClaire, the book’s co-author and principal of Self Storage Promotions, a self-storage marketing and PR firm in Hallandale Beach, Fla. “How to Make Money in Self-Storage offers proven strategies for making the most out of your marketing budget.”
Jennifer is the president and creative director of Self Storage Promotions. She has been serving the self-storage industry with writing, editing, ghostwriting, public relations and graphic design services since 2001. That industry-specific knowledge, combined with her nearly 20 years of media savvy, positions her to help self-storage companies promote their brands. Jennifer is a member of the Public Relations Society of America and the American Society of Authors and Journalists and the Web Analytics Association.
For more information, visit H2MMM.com or visit the authors at their personal Web sites at www.Coast-to-Coastconsulting.com and www.SelfStoragePromotions.com.
About the Book
“How to Make Money In Self-Storage” is an A-to-Z resource guide for self-storage operators who want to increase revenues, decrease expenses, and create equity. The book is the work product of two pioneers in the self-storage industry, RK Kliebenstein and Jennifer LeClaire. Managers, investors, bankers, and anyone who has an interest in self-storage will benefit from this book. Some of the greatest minds in self-storage, Jim Chiswell, Derek Naylor, and Kelly Perdew have rave reviews for How To Make More Money In Self-Storage.
September 25th, 2008
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