What’s In A Brand?

November 2nd, 2006

The self-storage industry is seeing yet another major acquisition…and another brand gets bigger.

Los Angeles-based real estate developer Barker Pacific Group, through its affiliate, Union Development Company (UDC), has acquired eight self storage properties from Empire Companies and will rebrand them under its storage operation’s new name – Storage Solutions. The acquisition includes nearly 500,000 square feet of space with 4,000 storage units on 25 acres. UDC paid just over $30 million for the portfolio. The properties are located throughout Los Angeles, San Bernardino and Riverside Counties.

Notice here that Storage Solutions is rebranding its acquired properties. Why? They already have a brand presence in their markets. Why mess with what works? Storage Solutions understands that mega brands span regions and territories and give customers comfort. Brands are a promise. A customer who rents storage in one city under one brand will feel comfortable renting from that same brand in another city.

A brand is more than a name and a colorful logo. Is your brand communicating what your business is all about? Storage Solutions has a clear branding scheme. Do you.

Click here to get the nitty gritty details about this self-storage acquisition.

Entry Filed under: Branding/Corporate Identity