Building Buzz From The Ground Up

A recent press release on a leading newswire reports, “Newark Mayor Cory A. Booker, Senator Robert Menendez, Essex County Executive Joseph N. Divincenzo and Essex County Sheriff Armando B. Fontoura all joined representatives of The Hampshire Companies to break ground on Hampshire Storage Post, a 926-unit state-of-the-art climate-controlled self storage facility, and Newark’s first-ever “ground up” facility of its kind.”

So begins a potentially beautiful relationship between the new facility and the local media. The Hampshire Companies did everything right in this press release. But it doesn’t stop there. Media relations is not just about issuing a press release — it’s about building relationships. I’m sure The Hampshire Companies have it covered… do you?

The only downfall is that the press release was not posted on the corporate web site at the time of its release, or I would be sending you to their web site right now instead of to a press release service to read this well-crafted release.

Add comment November 5th, 2006