When Your Facility Gets Flooded…

“They thought their stuff would be safe at the Store Safe self-storage in Miramar, but a huge water main break at Miramar Road and Camino Santa Fe has changed all that. It sent water rushing into some units.”

This was the lead in to a KFMB TV report in San Diego, and the beginning of a small crisis for Store Safe. Sure, it’s been said that there is no such thing as bad publicity, but who wants that message blasted over the airwaves. 

Whether it’s a meth lab found stowed away in a unit or a flood that causes major disruption, your crisis communications plan should offer strategies for dealing with the media and the public in times like these. You need to counteract the negative perceptions with solid information — and fast — or it could hurt your good brand name.

Click here to read more about how the media reports on these types of incidents. How would you respond?

Add comment November 17th, 2006