Meet the Largest Non-Public Self Storage Operator in the Country

Simply announced that it has acquired a self storage portfolio from EZ Storage — 48 properties in six states. The portfolio consisted of 3.7 million rentable square feet and 30,800 units in Massachusetts, Michigan, Minnesota, Ohio, Texas, and Rhode Island.

The CEO modeled the way with a declaration of teamwork that is important to corporate morale.

“This acquisition and those already closed this year makes us one of the leading operators in the self-storage sector and is a direct result of all our team members’ hard work and performance,” said Kurt O‘Brien, CEO of OB Companies.

Simply Self Storage did a few things right here. First and foremoest it publicized the acquisition. You’d be surprised how little self-storage companies utilize the press. Second, it told us what it meant to the industry. It shaped the message it wanted to tell and told it well. Third, it illustrated that the  corporate culture is teamwork. That will help them attract the best and brightest to their ranks as the company continues to grow.

This press release wasn’t long, but it was effective. It could have offered more meat to help the journalist, but overall it’s a job well done. Click here to read it for yourself.

Add comment November 21st, 2006