A Holiday Strategy

Storage Investment Advisors, along with its marketing partners at The Streetview Group, have launched an initiative to help those in our communities who need it most this holiday season. Through the Giving Season Initiative, SIA is reaching out to friends, colleagues and clients in the self-storage industry to ask for support in in the form of donations to organizations that serve homeless residents and child abuse victims in Houston, Los Angeles and Indianapolis.

This is a brilliant strategy, but it wasn’t widely picked up in the mainstream media (perhaps because they didn’t know about it.) This is where community relations comes into play. When you do something good, the communities that benefit should know all about it.

Add comment November 23rd, 2006