Marcus & Millichap’s Mele Group Chooses Self Storage Promotions

HALLANDALE BEACH, FLA. – NOVEMBER 20, 2006 – Marcus & Millichap’s Mele Storage Group has selected Self Storage Promotions as its public relations agency of record.

Led by East Coast Self Storage Specialist Michael A. Mele, The Mele Storage Group has sold over 70 self-storage properties totaling over $266 million in sales. Mele has over $108 million in Active and Under Contract listings and a database of approximately 3,200 buyers seeking to expand their self-storage portfolios on the East Coast. Mele closed more than $86 million in self-storage sales in 2006 alone.

“Self Storage Promotions is the only public relations firm we’ve found that truly understands the nuances of our industry,” said Michael Mele, who is also president of the Florida Self Storage Association. “We are confident in Jennifer LeClaire and her team’s abilities to help us communicate our value proposition to our target audiences.”

Self Storage Promotions will provide comprehensive public relations services to The Mele Storage Group, including press releases, media relations, community relations, web services, corporate communications and branding consultation. Self Storage Promotions will take its proprietary integrated approach to maximizing brand exposure for the Mele Storage Group along the eastern seaboard of the United States.

“The Mele Storage Group is one of the most successful self-storage brokers in the world. The company has a strong track record and strong leadership,” said Jennifer LeClaire, Founder and Creative Director of Self Storage Promotions. “We’re excited about the opportunity to help bring even more awareness to this firm’s outstanding capabilities and achievements in the self-storage industry.”

About Marcus & Millichap
With more than 1,100 investment professionals in offices nationwide, Encino, Calif.-based Marcus & Millichap is the largest commercial real estate brokerage in the nation focusing exclusively on real estate investments. In 2005, the firm closed more than $21 billion in transactions. Founded in 1971, the firm has perfected a powerful system for marketing properties that combines product specialization; local market expertise; the industry’s most comprehensive research and analysis capabilities; state-of-the-art technology; and established relationships with the largest pool of qualified investors nationally.

About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com.

Add comment November 25th, 2006

Vandals Give Self-Storage a Black Eye

Vandalism at two storage facilities has left one business in “total ruins” and another requiring thousands of dollars in repairs, according to the Times-Tribune in Scranton, Pa. Vandals set fire to storage units and two vehicles at an Allstore facility and then went on to vandalize a dozen units at Mt. Cobb Self Storage. Total damage was in the millions.
Besides the insurance claims and the business interruption, these sorts of events are just bad for the industry as a whole. It reintroduces the concept that self-storage isn’t a safe place to leave your property. We need to fight against this with security systems — and with public and media relations efforts that communicate why those security systems will protect the consumer.

Of course, you already know this. But are you doing it? Are you communicating security as one of your brand’s value propositions? If not, it could be hurting your business. Together, the industry can band together to continually communicate safety and security. When incidents like these happen in Scranton, it sounds an alarm to which we must all respond.

Add comment November 25th, 2006