Storage Break-Ins Prompt Concern

“Grand Central Storage is said to be enhancing its security after the units of several renters were violated in a series of overnight thefts,” according to the Times Record.

I both hate and love to see those headlines. I love that the facility is enhancing its security. I hate that they waited until their name was splashed all over the local newspaper before they took action.

These types of stories perpetuate the old-style of self-storage facilities. We need to combat this with proper actions, like security installations, followed by letting the world know we’re safe. That demands media and public relations.

How about some stories about how a burgular got caught trying to break into a facility but couldn’t get through the rock-solid security. Wouldn’t that be refreshing?

Add comment November 30th, 2006