Self Storage Promotions & Storage Marketing Solutions Partner to Provide End-to-End Tenant Acquisition Services

OGDEN, UTAH AND HALLANDALE BEACH, FLA. – DECEMBER 18, 2006 – Self Storage Promotions and Storage Marketing Solutions announced that they have formed a strategic alliance to help the storage industry tap into unparalleled marketing and communications power.

Self Storage Promotions, an integrated marketing communications firm, primes the tenant acquisition pump with by using press releases, first class Web site design and strategic identity packages and events. Storage Marketing Solutions helps storage companies create and implement results-oriented marketing campaigns and form strategic alliances with realtors, moving companies and other complimentary businesses.

“Proper press, identity, site events and first class websites are a must for any self-storage facility to really succeed in today’s competitive marketplace.  I am extremely excited to have Self Storage Promotions and the expertise of Jennifer LeClaire in our bag of tricks.  Between our two companies, there’s not a marketing challenge that we can’t tackle,” said Derek Naylor, President of Storage Marketing Solutions.

Some of Storage Marketing Solutions’ strategies include targeted direct mail, differentiating yellow page ads, proactive referral systems and apartment complex marketing. The partnership offers each firm’s clients total marketing package capabilities that can launch before groundbreaking through and continue through to market maturity and beyond.

“Storage Marketing Solutions is an attractive partner because the firm tackles the complexities of forging industry alliances and increasing the value of each customer. Combined with our promotional campaigns that bring them in the door, this partnership is sure to lead to greater profits for our mutual clients,” said Jennifer LeClaire, President and Creative Director, Self Storage Promotions, an integrated marketing communications firm based in Hallandale Beach, Fla.

LeClaire heads up a team of experienced writers, editors, web developers, PR professionals, marketing specialists, graphic designers, branding gurus, event managers, consultants, market researchers, photographers and video producers who know how to get your message across loud and in any medium and any market.

About Storage Marketing Solutions, Inc.
Storage Marketing Solutions offers owner/operators in the self-storage industry proven, cost efficient and unique strategies to drive new customers through the doors, increase the value of them once they rent and to keep them longer. For more information go to www.storagemarketingsolutions.com or call 800.941.4805.

About Self Storage Promotions
A division of Revelation Media Networks, Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com.

Add comment December 18th, 2006

A Self-Storage Case Study

Want some free publicity? Of course you do. Well here’s an easy way to get someone else to do all the work to push your name into the public’s eye: volunteer to let one of your vendors do a glowing case study on how their product impacted your business.

Of course, you must have a truthful, positive story to tell. If not, it’s all bogus. But if you can serve as a bona  fide case study, then why not? The vendor will publicize the heck out of it in the media and post it on his web site for all eternity as a testimony. That means you get ongoing exposure. It’s a win-win and a true partnership model.

I’ve seen this work time and time again. The key is retaining some form of control over the information that is published, of course. It’s wise to get your own PR folks involved at some level to help steer the process. Whatever you do, don’t just hand it over to the vendor without reviewing it. Just as you have a truthful story, you want a truthful representation. In other words, you don’t want them to paint a picture of your company in dire straits before their solution came to the rescue.

It’s a fine line. But if you can walk it you can win free exposure. It’s worth a shot.

Add comment December 18th, 2006