The Self-Storage Santa

December 20th, 2006

You’ve gotta love this story in Hawaii’s Star Bulletin on “Santa Closets.” Apparently, customers at the local self-storage facility are using their units to hide presents from young kids who may be too curious not to partially unwrap their toys while their parents are tucked away sound asleep in their beds at night.

This is a great marketing strategy that should be officially pushed during the Christmas season. Why not formalize a campaign around it?Or, get double bang for your buck and host a Toys for Tots drop off box at the site — and have a big poster about your Santa Closets right next to it. Hmm.

I encourage self-storage operators to keep an eye on news about the industry in the New Year. You might find a preasent in the form of a new marketing tip like this one.

Click here to read the rest of the story about this great marketing strategy. 

Entry Filed under: Marketing & Ad Campaigns