Sovran: A High-Tech Self-Storage Image

You wouldn’t expect to see ShoreTel, Hitachi and Soran Self-Storage all in the same press release, would you? Well, a clever strategy made it happen.

ShoreTel customers Hitachi Consulting, the business and IT consulting company of Hitachi, and Sovran Self Storage will discuss their experience selecting, installing, and managing IP-based communications technology across their companies.

This is called riding on someone else’s coat tails and it’s a great idea.

You use a product from company A. They ask you to do a public demonstration. You accept the offer. They drum up scads of publicity and you get to sit next to global powerhouses. Why not?

Congrats to Sovran for playing with the big boys. What’s more, they are on the cutting edge of technology with IP-based telephony. Win, win, win and win all the way around.

Add comment December 21st, 2006

Buchanan Storage, RBC Capital Markets in CMBS Partnership

RBC Capital Markets’ real estate mortgage capital division has been named the exclusive provider of commercial mortgage-backed securities for Buchanan Storage Capital. RBC will finance self-storage properties through Buchanan, and in turn Buchanan will provide RBC the right of first refusal on CMBS self-storage loans. In the first 60 days of operation, the partnership has quoted and secured more than $50 million in storage financing, and recently closed the first two self-storage loans totaling $13 million.

Who says Wall Street isn’t watching. Buchanan Storage Capital has carved out a powerful niche and is working it well. Kudos to the team at Buchanan.

Add comment December 21st, 2006