No one wants rats in their facility, well, OK, maybe some packrats.
Call it clutter control.
A Wyoming newspaper is planting some great seeds in its readers heads about the benefits of self-storage. They quote Shirley Peters and Charlie Messenger, two local self-storage operators. Wouldn’t you like to see your name in print? Then you could clip the article, hang it on the wall, post in on your Web site and add to your facility’s credibility.
Every newspaper has slow news days where they look for interesting angles on stories. Why not fill the paper with self-storage articles? And why shouldn’t they feature your facility or your expertise as a consultant or real estate broker? Why not? I can’t think of one good reason, other than failing to open our mouths and build relationships with the local media.
Click here to read the original story in the Wyoming Tribune-Eagle.
December 27th, 2006
The Associated Press is bolstering self-storage niches. The wire service produced a story about how wine collectors needed places to store their liquid treasures. It mentions various options, self-storage being one of them. When we start seeing stories like this, we know it’s time to get more aggressive in marketing to this niche. So if you offer wine storage at your facility, then listen up!
Why not take out an ad in the wine trade and consumer magazines? Or what about getting a story in your local paper to alert wine lovers to this option that they may never have thought of. Doors are opening, it’s up to you to walk through them. Check out your local market. Are there wine clubs and the like? Do these fine collectors have other storage options, like the ones mentioned in BusinessWeek? Or could you profit by venturing into — and marketing — to this niche?
Stop and think. Just stop and think.
Click here to read the rest of this article on BusinessWeek.
December 27th, 2006
