Collectors Find New Ways to Store Wine

December 27th, 2006

The Associated Press is bolstering self-storage niches. The wire service produced a story about how wine collectors needed places to store their liquid treasures. It mentions various options, self-storage being one of them. When we start seeing stories like this, we know it’s time to get more aggressive in marketing to this niche. So if you offer wine storage at your facility, then listen up!

Why not take out an ad in the wine trade and consumer magazines? Or what about getting a story in your local paper to alert wine lovers to this option that they may never have thought of. Doors are opening, it’s up to you to walk through them. Check out your local market. Are there wine clubs and the like? Do these fine collectors have other storage options, like the ones mentioned in BusinessWeek? Or could you profit by venturing into — and marketing — to this niche?

Stop and think. Just stop and think.

Click here to read the rest of this article on BusinessWeek.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling