Archive for April, 2007
“With the average purchase price of a Manhattan apartment at $1.3 million, even closet space is too valuable for golf clubs, bowling balls and coats that are out of fashion.
But the choice isn’t between throwing stuff away or living like a Collyer Brothers-style packrat. There’s another increasingly popular option: self-storage.”
That’s an excerpt from a much-welcomed article about the self-storage industry in New York. You gotta love these journalists who offer free publicity in such a credible venue.
The article features Manhattan Mini Storage. I wonder what this facility did to get the eye of the reporter? Was it happenstance? Perhaps, but it doesn’t have to be. Those facilities that build relationships with the media through letters, press releases and other means can find their name in an article like this. There’s no better publicity because it’s credible. The reporter is giving you an open platform.
Kudos to Manhattan Mini.
Click here to read the rest of this article in the New York Daily News.
April 24th, 2007
The Christian Science Monitor, an international newspaper, is giving self-storage a boost this week, connecting it with the dreaded task of spring cleaning. The reporter writes:
“Whatever Americans are storing, they’re doing it for longer periods. In the early days of the 35-year-old industry, storage was mostly short term and related to moving, says Tim Deitz of the Self Storage Association, the industry’s trade group in Washington, D.C. The first self-storage facilities opened in Texas in the mid-1960s, soon spread to the West Coast, and then throughout the United States and Canada. Before people had this option, warehouses were used to store household Items, but access to stored goods was not as easy as with today’s units.”
This is great for the industry. The Monitor reaches readers far and wide and is credible. Also, check out the author mentioned in this article.
Every paper in America should be running a similar article. But are they? Many are, but most are probably not. That’s why media relations is so vital to the industry. Just like retailers make an extra push during the holidays, the storage industry should make an extra push during these strategic times of year – like spring — to raise awareness of how self-storage can make people’s lives easier.
Click here to read the rest of the article in the Christian Science Monitor.
April 16th, 2007
Nassau County has given the green light to a new 100,000-square-foot storage center to replace A1A Self Storage in Yulee. According to the News Leader, the new center will be located on 10 acres behind the current facility on the north side of A1A near Chester Road. It will include climate-controlled units and about 400 boat and RV parking spaces.
Boat and RV storage is getting hotter and this announcement is further confirmation. Florida, of course, is a prime location for the boating aspects, but storage facilities in most states can benefit from RV storage with the Baby Boomer generation retiring. The RV industry is demonstrating explosive growth and storage can piggy back on this vehicle with the right strategies.
April 13th, 2007
Lancaster Online reports on a proposed storage facility just south of Lititz that is drawing criticism from nearby residents. Residents are calling it a “monster-sized steel box” out of character for the area.
A York-based firm is planning to build the four-story, 675-unit self-storage warehouse.
The land is zoned for commercial purposes. But one neighbor, Troy Knepp, claims the storage facility “is not in keeping with the charm of Kissel Hill and Lititz” and, if built, would be an unwelcome gateway to the picturesque, tourist-friendly town.
This is a common accusation against self-storage, but it’s also an uneducated one. State-of-the-art storage facilities are helping to change that perception, but there’s still tremendous consumer educaton to be done so that developers don’t have to keep running into this wall. It behooves the industry to continue forging relationships in the communities in which they plan to develop and arm themselves with images and success stories of our next-generation facilities.
Click here to read the rest of this story on Lancaster Online.
April 11th, 2007
I’ve just launched VinylInsider.com, an online community where sign makers, graphic artists, vehicle wrappers and others who work with vinyl can network, share ideas, and keep up with the latest products and services that help you them that you do better.
The web site offers vinyl installers installation tips, tricks, training, and techniques 3M, Avery, Oracal, MACTac and Professional Decal Association of America experts. It also offers an interactive blog, vinyl application e-books, industry news, contests and photo galleries and other social media plays.
Click here to visit VinylInsider.com.
April 4th, 2007
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