Spring: a time to clean out – or store away?

April 16th, 2007

The Christian Science Monitor, an international newspaper, is giving self-storage a boost this week, connecting it with the dreaded task of spring cleaning. The reporter writes:

“Whatever Americans are storing, they’re doing it for longer periods. In the early days of the 35-year-old industry, storage was mostly short term and related to moving, says Tim Deitz of the Self Storage Association, the industry’s trade group in Washington, D.C. The first self-storage facilities opened in Texas in the mid-1960s, soon spread to the West Coast, and then throughout the United States and Canada. Before people had this option, warehouses were used to store household Items, but access to stored goods was not as easy as with today’s units.”

This is great for the industry. The Monitor reaches readers far and wide and is credible. Also, check out the author mentioned in this article.

Every paper in America should be running a similar article. But are they? Many are, but most are probably not. That’s why media relations is so vital to the industry. Just like retailers make an extra push during the holidays, the storage industry should make an extra push during these strategic times of year –  like spring — to raise awareness of how self-storage can make people’s lives easier.

Click here to read the rest of the article in the Christian Science Monitor.

Entry Filed under: Public Relations, Media Relations