Self-Storage Auctions Make News

May 7th, 2007

“A box full of childhood memories, furniture from a college dorm room, the china set grandma owned, the belongings of a departed loved one. All put in a self-storage unit for safekeeping. All lost forever because the rental payments weren’t made.”

That’s the beginning of a Times Expres article on self-storage auctions. It’s an interesting foray into the world of self-storage auctions and I believe it sheds some light on the process for curious gainsayer who might choose to bid, but more importantly for deadbeats who may choose not to pay. It’s always good to shed light on a matter.

I was glad to see that the self-storage owners interviewed in the article had the right spirit about it all and that the reporter captured that spirit. Self-storage didn’t look like the bad guy, but quite the contrary, looked reasonable and even lenient. This is a win for press relations for the industry. Would that all articles were so well done. Of course, it largely depends on the interviewees projecting the right image.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling