Sovran Happy in Buffalo

Sovran Self Storage executives have high hopes for their hometown market of Buffalo, reports The Buffallo News. The Williamsville-based real estate investment trust became the biggest player in the Buffalo Niagara region self-storage market in March after acquiring eight local Storage Pro stores from Benderson Development Corp.

Kenneth Myszka predicted that occupancy rates would be in the mid-80 percent range within 18 months thanks, in part, to call centers and free move-in trucks. The company plans to keep gobbling up properties, according to the news report.

Sovran is well positioned and has differentiated itself in the market with its Dri-guard humidity control system. The company has also done a fab job of marketing the service, though it could do more to boost that differentiator. Of course, you can almost always do more, right? Kudos to Sovran
Click here to read the rest of this story in The Buffalo News.

Add comment May 28th, 2007