Self-Storage’s Summer Discount Strategy

June 20th, 2007

The Wesco Torrence Self Storage Center made a smart marketing move — announcing to the world its senior, student and military storage discount specials, along with a branded 800 number (or 888 number as it were).

That’s the news hook. The operator took full opportunity to describe the many benefits of doing business at the facility, including its wine storage, self storage or RV storage — it’s a full-service business center that’s ideal for businesses of all sizes and the general public alike.

This is a masterful release that communicates Wesco’s unique value proposition — and communicates it well. Would that all facility releases so on target.

Click here to read it for yourself.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling, Marketing & Ad Campaigns