Niche is Focus for $800M Harrison Street Fund

June 21st, 2007

Yet another fund is including self-storage in its mix. Harrison Street Real Estate Capital closed Harrison Street Real Estate Partners I LP. The total value of the fund is expected to be between $800 million and $1 billion. Beyond senior housing, student housing, parking and medical properties, the fund will invest in, yep, you guessed it - self-storage.

The powers that be at Harrison said they wanted to focus on “niche areas” of real estate. At some level, self-storage may always be a niche. At another level, self-storage is a force to be reckoned as it continues to show strong among investors against other property types.

Success is always a two-edged sword. It presents opportunity and challenges.This is great marketing for the industry, but, of course, will lead to stiffer competition for operators.

Entry Filed under: Public Relations, Media Relations, Marketing & Ad Campaigns