A Self-Storage Star

June 26th, 2007

Here’s one way to get publicity: Hire someone with star power to manage your facility. That’s just what Hawaii Self Storage did.

Shaun Salvador in 1996 was a football walk-on for the University of Nevada at Las Vegas, for which he played a year at tight end, including one game he suited up against University of Hawaii (which UNLV lost), according to the Star-Bulletin. The Star goes on to conduct a Q&A with the “star.” This is priceless publicity because folks in the local community will doubtless want to meet him, or at least the kids will.

What can you do to leverage the star qualities of your staff? They say everyone has their 15 minutes of fame. Perhaps you don’t have any ex-college football heros on your team, but ask questions of your staff and make the most of their experiences. It could be that they are comunity service superstars or foster parent heros. Get the idea?

Click here to read the story in the Star-Bulletin.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling