Brilliant Facility. Brilliant Communications.

July 6th, 2007

When South Lamar Storage & Wine Cellar opens its doors on July 16, area residents and businesses will be introduced to a whole new approach to self-storage, according to a press release about the opening.

In addition to traditional storage services for general household and office items, the company will offer climate-controlled self-storage solutions for fine wine, tobacco and archival collections, and concierge services to meet the needs of downtown Austin’s high-end clientele.

Will Steakley, vice president of residential sales at urbanspace Realtors LLP in Austin, explains that as Austinites move into small urban spaces, their storage needs are evolving. “As our youth and empty nesters trade in a garage full of lawnmowers for the simplicity of a maintenance-free box in the sky, the demand for accessible long- and short-term storage within our urban core will become more and more precious,” he said.

I applaud this out of the box thinking. It may not be a whole new approach to self-storage in some regards. Wine storage is nothing new, but this is definitely a fresh approach that will have no trouble finding media attention in Austin, which is a great media market. Congratulations to South Lamar Storage for its innovation — and its commitment to communicating its differences in the local market.

Click here to read the rest of the release about South Lamar Storage.

Entry Filed under: Public Relations, Community Relations, Media Relations, Strategic Counseling, Grand Opening Events, Branding/Corporate Identity