Get Involved! Part 2

July 11th, 2007

A follow on to yesterday’s posting… When I said to “get involved” by posting on other newspapers’ comment boxes about self-storage stories, I got a comment on my blog. But the comment wasn’t relevant. It was merely an unrelated promotional message for a company, whose name I won’t mention. I deleted it because this blog doesn’t promote services, not even my own. That’s not true blogging.
I thought it went without saying, but it may very well be that we all need a little more education on the web 2.0 world before we can properly use it as a public relations tool. Here’s a quick hint: Don’t spam someone’s blog or post irrelevant comments on a newspaper’s comment box. You’ll lose credibility with the blog, the newspaper and everyone who reads it.

If you decide to comment for PR purposes, the idea is to add something to the conversation, a witty thought, a cogent comment. You’ll get credit by registering your name on the comment. No need for shameless, self-serving plugs, OK?

Hopefully, this will save some of you some red-faced heartache when an editor blasts you for irrelevant plugs… or quietly deletes it and puts you on the blacklist.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling