Transformers: Portable Storage in Disguise

July 14th, 2007

“Transformers” is one of the most anticipated movies of the summer – and the DreamWorks-Paramount Pictures film has plenty in common with portable storage.The Transformers movie is based on Hasbro’s Transformers Action Figures. As its name suggests, Transformers are robots that have the ability to transform themselves from one object to another. In the Michael Bay film, for example, a yellow Camero transforms itself into a guardian robot to protect Sam, the story’s teenaged protagonist. Another Transformer morphs from a cell phone to a Decepticon, an evil robot clan with hopes of taking over the world. Transformers, in essence, can transform into electronics, vehicles, animals and other objects.

If you are still wondering what that has to do with portable storage, the answer is simple: Portable storage units can transform from a large steel box to many other practical commercial, educational, government and industrial uses. In other words, portable storage isn’t just for storage anymore. Indeed, portable storage can be transformed into classrooms, air conditioned office space, makeshift pharmacies, informational kiosks and much more.

“The classic Transformers story line is just as relevant today as it was when the toys were first introduced decades ago,” said John Finnessy, CMP, Executive Director the National Portable Storage Association, or NPSA, a nonprofit membership association dedicated to the advancement of the portable storage industry. “Much the same, portable storage is just as relevant today as it was when it was introduced 50 years ago. Actually, portable storage is even more relevant because it’s evolved beyond containerized shipping to offer many innovative uses that save users time and money and make doing business more convenient.”

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Entry Filed under: Public Relations, Media Relations, Mobile Storage