Insomniac - Intelligent Self-Storage

July 27th, 2007

OB Companies/Simply Self Storage is putting INSOMNIAC kiosks in several shopping malls across the country. The kiosks have been specially designed in conjunction with Simply Self Storage and will feature eye-catching signage to draw consumers to the self-service kiosk.

Simply Self Storage’s first INSOMNIAC kiosk was installed this month at its brand new state-of-the-art facility featuring three stories of heated and cooled units at University Mall in Pensacola, Florida. The second kiosk will be installed in August inside Castleton Square mall in Indianapolis, Indiana where Simply Self Storage is just finishing up completion of its newest facility. Both self-storage facilities are located adjacent to the malls and are joint ventures with Simon Property Group, an S&P 500 company and the largest publicly-traded U.S. real estate company.

“We believe shop owners and mall visitors alike will enjoy the self-service convenience of being able to rent storage units using INSOMNIAC,” said Kerry Richard, Vice President of Operations for OB Companies/Simply Self Storage. “We see locating INSOMNIAC kiosks inside malls as a key ingredient to our success in capturing new customers for our mall storage properties. We’ve been really impressed with INSOMNIAC and the OpenTech team and look forward to using the kiosk at other properties in our ever-expanding portfolio.”

This is a brilliant marketing strategy. The kiosks are a winner, but putting them in malls is really thinking outside the box. This is the kind of thinking that will take the self-storage industry’s reputation to the next level.

Entry Filed under: Public Relations, Media Relations, Marketing & Ad Campaigns