Choosing a Self-Storage Construction Crew

September 6th, 2007

A Florida construction crew with a backhoe accidentally cut into an underground tank near a hospital on Aug. 27. Just three days later, a construction crew at the Minnesota Zoo punctured a gas line while they were working on a new zoo exhibit. Although both mistakes were handled efficiently and nobody was hurt, Dean Brown, president of American Steel Buildings, points out how choosing the right construction crew can make a difference.

“Everybody makes mistakes,” Brown said. “But the difference between an experienced crew and an inexperienced construction crew could be the difference in what mistakes are made and how they’re handled. In erecting a self storage building, you may not have to worry about hitting a gas line, but there are other issues. Choosing the right crew can help eliminate the possibility of costly and harmful mistakes.”

You know what I like about this story? Brown is savvy enough to understand his need for publicity and crafted a brilliant campaign. I applaud him and his colleagues. Click here to read the rest of this release for yourself.

Entry Filed under: Public Relations, Media Relations, Strategic Counseling, Branding/Corporate Identity