Marketing Lessons from Honolulu’s Self-Storage Industry

September 9th, 2008

We can all agree that rising costs and faltering economy have led some businesses to get creative in meeting their office and warehouse needs. But did you know self-storage is one of the beneficiaries?The Honolulu Star Bulletin reports:

While running a business from a self-storage unit might have seemed odd a few years back, it’s increasingly becoming the new norm. Storage units used to be used primarily for keeping residential junk, but not anymore. Now, there are operating offices, industrial warehouses and museum space tucked among the old cars, kayaks and surfing gear, and overflow junk.

The story goes on to talk about how self-storage is skyrocketing even as other sectors of Hawaii’s economy are slowing. I submit to you that this can be a trend in the lower 48, too, if self-storage operators will get on the marketing stick.

Economic challenges are really opportunities in disguise for savvy-minded operators. It’s a matter of finding your niche, spinning your self-storage web, and getting the word out. Dare to be different!

Entry Filed under: Marketing & Ad Campaigns