Archive for September 25th, 2008
HALLANDALE BEACH, FLA. – September 26, 2008 – Revelation Media Networks’ subsidiary Self Storage Promotions, the industry’s only full-service integrated marketing firm, has joined the National Portable Storage Association. Jennifer LeClaire, the firm’s principal, has presented public relations seminars at the NPSA’s annual conference and expo, and serves the association as its agency of record. LeClaire also authors a public relations column for the NPSA’s newsletter.
“The NPSA is doing great things for its members,” said LeClaire. “It has been a pleasure serving and educating the portable storage industry and I look forward to working more closely with the membership to determine how to better communicate the value proposition of portable storage to consumers and businesses around the world.”
National Portable Storage Association’s (NPSA) website. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The National Portable Storage Association is dedicated to the advancement of the portable storage industry. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.
September 25th, 2008
HALLANDALE BEACH, FLA. – September 26, 2008 – U.S. Door, an international supplier of self-storage components, rolling sheet doors, rolling slat type doors, wind load certified doors, interior hallway systems, stackable storage and wine lockers, mezzanines, relocatable buildings, and structural piers and headers, has chosen Self Storage Promotions for content production services.
“U.S. Door is truly an innovative group that brings cutting-edge products to the self-storage industry,” said Jennifer LeClaire, Founder and Creative Director of Self Storage Promotions. “This is a manufacturer who understands the evolving needs of self-storage and moves to fill them.”
September 25th, 2008
HALLANDALE BEACH, FLA. – September 26, 2008 – Self Storage Promotions, the industry’s only full-service integrated marketing firm, announced the availability of Search Engine Optimization (SEO) Packages.
SEO is the process of optimizing your site so it ranks as high as possible in search engine results. The higher you rank, the greater the chances people looking for self-storage – or self-storage companies looking for vendors – will click through to your site. A strategic SEO campaign can boost organic search traffic and lower your spend on its cousin, Search Engine Marketing (SEM).
“The self-storage industry is relying more and more on the Web to generate leads,” says Jennifer LeClaire, President and Creative Director of Self Storage Promotions and co-author of the books “How to Make Money in Self-Storage” and “Web Analytics For Dummies.” “You don’t have to spend a fortune on Internet advertising if you know how to leverage SEO strategies.”
SEO and SEM are two different, yet often confused, strategies. SEM tends toward immediate results – but you are paying for every single click that comes to your Web site whether it converts to a lead or not. SEO, on the other hand, doesn’t do its work overnight. But it offers slow and steady traffic growth through natural search that pays dividends for years to come.
“Be careful about SEO firms that make big promises for big bucks,” LeClaire says. “The rules are constantly changing and if you make the wrong move Google and other search engines will penalize you, meaning you’ve wasted your time and your money. You can launch a keyword-rich campaign on a small budget as you tap into industry best practices that will drive traffic today and tomorrow.”
For more information, visit www.selfstoragepromotions.com.
About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com. Or visit the parent company at www.revmedianet.com.
September 25th, 2008
WEST PALM BEACH – August 28, 2008 – With the economy slowing, self-storage operators are looking for strategies to generate more revenue, cut expenses and increase equity.
RK Kliebenstein and Jennifer LeClaire, two self-storage industry veterans, are offering straight-up advice, little-known secrets and practical tips to do just that in a new book entitled, “How to Make Money in Self-Storage.” This book unlocks keys to greater profits for self-storage operators anywhere in the world.
“This book contains some of the secrets I’ve learned over the past 25 years in the self-storage industry,” said RK Kliebenstein, the book’s co-author and principal of Coast-To-Coast Storage, a self-storage consultancy in City of Atlantis, Fla. “I truly believe this book will become the number one resource for self-storage operators who want to watch their revenues climb, the expenses decline and the overall property value increase.”
RK Kliebenstein is a self-storage industry pioneer. He is an internationally renowned author and speaker with extensive experience in all aspects of financing, developing, acquiring, and managing self-storage properties. Kliebenstein is an innovator, whose many years of dedication and hard work have helped self-storage achieve its modern status as one of today’s best investment opportunities. He has been responsible for underwriting over $1 billion in self-storage transactions, running more than 1,000 acquisition and development projects, and personally conducting due diligence on over 100 million square feet of self-storage space.
“Marketing can be a vital competitive advantage in self-storage – and few truly do it well,” said Jennifer LeClaire, the book’s co-author and principal of Self Storage Promotions, a self-storage marketing and PR firm in Hallandale Beach, Fla. “How to Make Money in Self-Storage offers proven strategies for making the most out of your marketing budget.”
Jennifer is the president and creative director of Self Storage Promotions. She has been serving the self-storage industry with writing, editing, ghostwriting, public relations and graphic design services since 2001. That industry-specific knowledge, combined with her nearly 20 years of media savvy, positions her to help self-storage companies promote their brands. Jennifer is a member of the Public Relations Society of America and the American Society of Authors and Journalists and the Web Analytics Association.
For more information, visit H2MMM.com or visit the authors at their personal Web sites at www.Coast-to-Coastconsulting.com and www.SelfStoragePromotions.com.
About the Book
“How to Make Money In Self-Storage” is an A-to-Z resource guide for self-storage operators who want to increase revenues, decrease expenses, and create equity. The book is the work product of two pioneers in the self-storage industry, RK Kliebenstein and Jennifer LeClaire. Managers, investors, bankers, and anyone who has an interest in self-storage will benefit from this book. Some of the greatest minds in self-storage, Jim Chiswell, Derek Naylor, and Kelly Perdew have rave reviews for How To Make More Money In Self-Storage.
September 25th, 2008
Extra Space has launched a new marketing partnership with Upromise, Inc., the largest private source of college funding contributions in America.
Now, Upromise members can earn college savings rewards with every qualifying purchase made at Extra Space Storage.
“Extra Space Storage is proud to offer our customers a new partnership with Upromise,” said Buck Brown, SVP Marketing at Extra Space Storage.
“Whether they’re storing with Extra Space because they’re moving, experiencing a major life change, or using storage for business purposes, the Upromise affiliation allows us to continually reward our customers, because the longer they stay, the more they earn for education.”
Extra Space Storage will contribute 2% of rental fees and supplies to Upromise members’ accounts, helping customers save for a college education. Members who make an eligible purchase with Extra Space Storage using a credit or debit card registered with Upromise will receive a 2% contribution in to their Upromise account.
Upromise members join free and can earn money for college while making everyday purchases of hundreds of products and services. Many of America’s leading brands participate in the service by contributing 1-25% of eligible purchases back to Upromise members as college savings rewards.
I like this as a marketing tool, especially in this economy. Just think about it. Folks are concerned about how they are going to pay their bills. With college costs rising, this is a way for Extra Space to show that it cares about the future of our nation.
Right now, Extra Space is the only self-storage company currently participating in Upromise. I wonder who will be next?
September 25th, 2008
The first of its kind, green self storage facility in North Carolina has begun generating its electrical needs using solar photovoltaic panels. If this isn’t a marketing opportunity, I don’t know what is.
Following in the footsteps of national businesses like Whole Foods and Toyota, Security Self Storage is addressing consumer’s growing demand for eco-friendly services. While manufactured products such as hybrid cars are now becoming common, some service businesses with no obvious connection to the environment are also at the forefront of the “green movement.”
Security Self Storage, a locally owned storage company with seven locations throughout the Triangle is passionate about alternative energy, and they wanted to use the sunny space of their self storage facilities to generate green power.
This is brilliant — and it’s great for the environment. There are a million and one ways to market this facility, get the attention of investors, and perpetuate this business model. I’d love to hear what is in store for this eco-friendly facility from a marketing standpoint. With a story line like this, it should be plastered across industries and even nations through storng marketing, promotions and public relations efforts, as well as web initiatives.
September 25th, 2008
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