Extra Space Self Storage Makes Smart Marketing Move

September 25th, 2008

Extra Space has launched a new marketing partnership with Upromise, Inc., the largest private source of college funding contributions in America.

Now, Upromise members can earn college savings rewards with every qualifying purchase made at Extra Space Storage.

“Extra Space Storage is proud to offer our customers a new partnership with Upromise,” said Buck Brown, SVP Marketing at Extra Space Storage.

“Whether they’re storing with Extra Space because they’re moving, experiencing a major life change, or using storage for business purposes, the Upromise affiliation allows us to continually reward our customers, because the longer they stay, the more they earn for education.”

Extra Space Storage will contribute 2% of rental fees and supplies to Upromise members’ accounts, helping customers save for a college education. Members who make an eligible purchase with Extra Space Storage using a credit or debit card registered with Upromise will receive a 2% contribution in to their Upromise account.

Upromise members join free and can earn money for college while making everyday purchases of hundreds of products and services. Many of America’s leading brands participate in the service by contributing 1-25% of eligible purchases back to Upromise members as college savings rewards.

I like this as a marketing tool, especially in this economy. Just think about it. Folks are concerned about how they are going to pay their bills. With college costs rising, this is a way for Extra Space to show that it cares about the future of our nation.

Right now, Extra Space is the only self-storage company currently participating in Upromise. I wonder who will be next?

Entry Filed under: Marketing & Ad Campaigns