Marketing a Green Self-Storage Facility

September 25th, 2008

The first of its kind, green self storage facility in North Carolina has begun generating its electrical needs using solar photovoltaic panels. If this isn’t a marketing opportunity, I don’t know what is.

Following in the footsteps of national businesses like Whole Foods and Toyota, Security Self Storage is addressing consumer’s growing demand for eco-friendly services. While manufactured products such as hybrid cars are now becoming common, some service businesses with no obvious connection to the environment are also at the forefront of the “green movement.”

Security Self Storage, a locally owned storage company with seven locations throughout the Triangle is passionate about alternative energy, and they wanted to use the sunny space of their self storage facilities to generate green power.

This is brilliant — and it’s great for the environment. There are a million and one ways to market this facility, get the attention of investors, and perpetuate this business model. I’d love to hear what is in store for this eco-friendly facility from a marketing standpoint. With a story line like this, it should be plastered across industries and even nations through storng marketing, promotions and public relations efforts, as well as web initiatives.

Entry Filed under: Marketing & Ad Campaigns