Posts filed under 'Corporate Communications'
Want some publicity for your storage facility? Then get involved in the web 2.0 world and start commenting on online newspaper stories about the industry — especially ones in your home town. It’s quick, it’s free and it’s effective. It’s called viral marketing. Why not give it a try? Social media is the wave of the future.
For all of you self-storage operators and consultants and real estate brokers in Arizona, here’s an article to get you going:
Click here to read: Can’t get a handle on clutter at home?
Just don’t say anything I wouldn’t say. In other words, tread carefully because if you don’t choose your words wisely they could come back to haunt you. It’s a balancing act. You need to know the ways of communicating in a socially networked web 2.0 world.
July 10th, 2007
Zacks Equity Research highlighted Public Storage (NYSE: PSA) as the Bull of the Day. Shares of PSA have traded down about 17% since mid-April.
Zacks attributes this to a correction in the sector as investors are taking profits after multi-year gains. Zacks thinks the sell-off has been overblown and PSA is still operating in an excellent environment for self-storage.
The company continues to have strong earnings momentum, and as the economy strengthens, the company should see even greater returns. With the acquisition of Shurgard, PSA removed a major competitor, and is by far the largest self storage operator in the U.S. Zacks is also encouraged by a slowdown in new supply coming on line in major markets.
This is good news for all of self-storage because PSA is a good indicator of industry health. I’m glad Wall Street is watching. It gives us a real look at the industry, not just what the internal pundits say. If I were in charge of marketing for Public Storage, I would amp up my marketing right about now. In fact, if I were marketing for any quality facility, now is the time to beef up marketing/branding campaigns to leverage this rebound.
July 3rd, 2007
Beyond your ads, web sites and logos, the materials you present to self-storage customers, employees, lenders, potential investors and others speak volumes about the quality of your business.
Do your corporate documents truly represent your brand’s quality?
To be sure, telling your success story in a compelling way can help you attract investors. Casting your vision to employees with attractive manuals, videos and posters can build up employee morale and breed a winning corporate culture. And developing professional presentation materials for seminars and lectures can leave listeners hanging on your every word.
Speeches, annual reports, training materials, product manuals, Power Point presentations, sales letters and other internal and external documents can damage your brand’s reputation or enhance its quality. Again, do your corporate documents truly represent your brand’s quality?
October 31st, 2006
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