Posts filed under 'Grand Opening Events'
Self Storage Depot made quite an impression on an audience at a recent Chamber of Commerce event in Bixby. The Business After Hours event was reportedly reminiscent of a Hollywood movie premier. As guests arrived, they were treated to a limo ride to the entrance. The feeling inside the foyer was one of excitement and anticipation, according to news reports.
What a way to make a first impression. Self Storage Depot’s event is an example of high class, attention getting tactics that leave not only a first impression, but also a lasting impression.
Click here to read more about it. Maybe it will spark some ideas for your next mixer.
July 31st, 2008
So what do you do with a gifted piece of land? Do research; then do more research, and finally, whittle down all your possibilities to one final conclusion. That’s what three siblings did when their parents gave them nearly two acres of land along Rodeo Road, writes Cindy Bellinger of The New Mexican.
Bellinger goes on to tell the stories of three siblings who launched a self-storage facility in her neck of the woods. I only wish I had the free time to call them up and ask: Did you send out a press release? Was it happenstance? Does the newspaper have a beat reporter for self-storage?
This is a great story and my heart is to see every single self-storage facility get a write up like this one in their local paper. Press releases make that easier. We tell the story you want told rather than hoping a reporter will take notice and tell the right story. Congratulations to the Ortiz family and your new venture.
Click here to read the story in The New Mexican.
September 19th, 2007
When South Lamar Storage & Wine Cellar opens its doors on July 16, area residents and businesses will be introduced to a whole new approach to self-storage, according to a press release about the opening.
In addition to traditional storage services for general household and office items, the company will offer climate-controlled self-storage solutions for fine wine, tobacco and archival collections, and concierge services to meet the needs of downtown Austin’s high-end clientele.
Will Steakley, vice president of residential sales at urbanspace Realtors LLP in Austin, explains that as Austinites move into small urban spaces, their storage needs are evolving. “As our youth and empty nesters trade in a garage full of lawnmowers for the simplicity of a maintenance-free box in the sky, the demand for accessible long- and short-term storage within our urban core will become more and more precious,” he said.
I applaud this out of the box thinking. It may not be a whole new approach to self-storage in some regards. Wine storage is nothing new, but this is definitely a fresh approach that will have no trouble finding media attention in Austin, which is a great media market. Congratulations to South Lamar Storage for its innovation — and its commitment to communicating its differences in the local market.
Click here to read the rest of the release about South Lamar Storage.
July 6th, 2007
Moore Self Storage is adding more space in Winston-Salem, according to the Winston-Salem Journal. The paper reports that the new site will offer indoor RV and boat hangars secured by 14-foot-high electric-garage doors, small office and storage combination units for small businesses and contractors, as well as regular storage units of all sizes. It will be located in a local business park.
This is a strategic move for Moore Self Storage. The demand for indoor RV and boat hangars is gaining momentum and the location in the business park is enviable. Moore is among the self-storage industry players that is proving self-storage facilities aren’t just dirty little warehouses anymore.
June 15th, 2007
This is public relations at its finest…leveraging a beloved sports icon to promote an event.
Four-time Super Bowl Champion Terry Bradshaw will deliver the Keynote Address at the 2007 International Self Storage Convention & Exposition, in New Orleans next March. The Self Storage Association (SSA), the only non-profit organization that supports the 55,000-facility U.S. Self Storage industry, and the Canadian Self Storage Association, are sponsoring the event.
This year’s theme, “An American Renaissance,“ will draw on the rejuvenated sprit of this storied city and will be packed with tremendous education and networking opportunities, as well as the largest and most impressive trade show of industry insiders, featuring all of the leading providers of self storage-related products and services.
Who better to welcome the self storage community back to New Orleans than the native Louisianan and proven winner Terry Bradshaw? As the keynote speaker, Bradshaw brings an infectious enthusiasm and a track record of widespread success in business, sports, broadcasting, and now acting.
Click here to read more about this effective strategy. And as you do, consider that you don’t need a NFL superstar at your event. Any local celebrity will do at your grand opening or other grand event. The point is, the SSA is riding on Bradshaw’s winning record…well done!
November 16th, 2006
You’ve invested millions of dollars in your state-of-the-art self-storage facility. But let’s face it. Just because you built it doesn’t mean they will come. You need to make a splash in your new neighborhood – and what better way than a grand event celebration for the whole family?
A successful grand opening event is more than drawing folks to the facility, it’s leaving them with a memorable experience that will keep them talking about your business long after the party is over. A wise man once said, “You only get one chance to make a first impression.” Touché.
Your challenge is making the most of that “one chance” without detracting from your day-to-day management activities – and without breaking the bank. You want a return on your investment; and one that pays dividends in the form of referrals long after the celebration is over.
October 31st, 2006
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