Posts filed under 'Strategic Counseling'
No one wants rats in their facility, well, OK, maybe some packrats.
Call it clutter control.
A Wyoming newspaper is planting some great seeds in its readers heads about the benefits of self-storage. They quote Shirley Peters and Charlie Messenger, two local self-storage operators. Wouldn’t you like to see your name in print? Then you could clip the article, hang it on the wall, post in on your Web site and add to your facility’s credibility.
Every newspaper has slow news days where they look for interesting angles on stories. Why not fill the paper with self-storage articles? And why shouldn’t they feature your facility or your expertise as a consultant or real estate broker? Why not? I can’t think of one good reason, other than failing to open our mouths and build relationships with the local media.
Click here to read the original story in the Wyoming Tribune-Eagle.
December 27th, 2006
The Associated Press is bolstering self-storage niches. The wire service produced a story about how wine collectors needed places to store their liquid treasures. It mentions various options, self-storage being one of them. When we start seeing stories like this, we know it’s time to get more aggressive in marketing to this niche. So if you offer wine storage at your facility, then listen up!
Why not take out an ad in the wine trade and consumer magazines? Or what about getting a story in your local paper to alert wine lovers to this option that they may never have thought of. Doors are opening, it’s up to you to walk through them. Check out your local market. Are there wine clubs and the like? Do these fine collectors have other storage options, like the ones mentioned in BusinessWeek? Or could you profit by venturing into — and marketing — to this niche?
Stop and think. Just stop and think.
Click here to read the rest of this article on BusinessWeek.
December 27th, 2006
You wouldn’t expect to see ShoreTel, Hitachi and Soran Self-Storage all in the same press release, would you? Well, a clever strategy made it happen.
ShoreTel customers Hitachi Consulting, the business and IT consulting company of Hitachi, and Sovran Self Storage will discuss their experience selecting, installing, and managing IP-based communications technology across their companies.
This is called riding on someone else’s coat tails and it’s a great idea.
You use a product from company A. They ask you to do a public demonstration. You accept the offer. They drum up scads of publicity and you get to sit next to global powerhouses. Why not?
Congrats to Sovran for playing with the big boys. What’s more, they are on the cutting edge of technology with IP-based telephony. Win, win, win and win all the way around.
December 21st, 2006
Want some free publicity? Of course you do. Well here’s an easy way to get someone else to do all the work to push your name into the public’s eye: volunteer to let one of your vendors do a glowing case study on how their product impacted your business.
Of course, you must have a truthful, positive story to tell. If not, it’s all bogus. But if you can serve as a bona fide case study, then why not? The vendor will publicize the heck out of it in the media and post it on his web site for all eternity as a testimony. That means you get ongoing exposure. It’s a win-win and a true partnership model.
I’ve seen this work time and time again. The key is retaining some form of control over the information that is published, of course. It’s wise to get your own PR folks involved at some level to help steer the process. Whatever you do, don’t just hand it over to the vendor without reviewing it. Just as you have a truthful story, you want a truthful representation. In other words, you don’t want them to paint a picture of your company in dire straits before their solution came to the rescue.
It’s a fine line. But if you can walk it you can win free exposure. It’s worth a shot.
December 18th, 2006
The REITs are at it again. InStorage has acquired two additional self-storage properties.
What’s a mid-sized operator to do? Prepare for acquisition or rethink their competitive strategy.
The industry is consolidating on one hand and expanding on the other as REITs gobble up properties and developers build new ones. Either way, it’s getting more competitive. It may be time to stop and sharpen the saw to become more effective in a changing industry…we can help.
Visit the Strategic Counseling section to learn more about this service.
Click here to read more about InStorage’s latest acquisitions.
November 22nd, 2006
Who Says You Can’t Mix Business with Peasure?
Educational Resources will show you how as you cruise to self-storage development profits aboard the Carnival “Fun Ship” Fascination from April 16-20, 2007.
You won’t want to miss this opportunity to learn self-storage development secrets by day and enjoy views from the western Caribbean by night.
Educational Resources presenters have a collective over 50 years of experience in every aspect of self-storage development – from feasibility to finance – and we’re ready to share our secrets with you as you enjoy an unforgettable journey through the western Caribbean.
Click here to learn more about this awesome opportunity.
November 16th, 2006
There is always a better strategy than the one you have; you just haven’t thought of it yet. So said Sir Brian Pitman, former CEO of London mega-bank Lloyds TSB.
Pittman is on to something. That’s why Self Storage Promotions offers its clients what we call a Strategic Counseling Session. This one-day session will clearly define your brand and determine strategies that will take your facility to the next level.
There is a better strategy. Self Storage Promotions Strategic Counseling Session will help you think it up.
No other firm can brainstorm self-storage strategy like Self Storage Promotions. As the nation’s only full-service strategic promotions firm focused exclusively on the self-storage industry, we are equipped to not only brainstorm a plan of attack but also to execute the tactics that will win the competitive battle. We can also drive that strategy forward from concept development to web design and search engine optimization to marketing and public relations campaigns.
Self Storage Promotions’ Strategic Counseling Session is a proprietary discovery model that takes a three-phased approach to revolutionizing your brand investment. It begins with due diligence, continues with a hands-on planning session and concludes with a comprehensive report that details actionable tactics.
October 31st, 2006
HALLANDALE BEACH, FL (February 20, 2006) – Self Storage Promotions, the self-storage industry’s only integrated marketing communications firm, has launched a new web site. SelfStoragePromotions.com offers clients a top-to-bottom look at the company’s core services, recent projects and the latest on featured industry events.
SelfStoragePromotions.com explains the company’s integrated approach and its strategic consulting services. The company is now offering a free 30-minute consultation to help clients understand where their promotional efforts are breaking down and explore strategies for connecting with target audiences.
“Self Storage Promotions was birthed to fill a void in the storage industry – strategic communications,” said Jennifer LeClaire, President and Creative Director of Self Storage Promotions, a division of Revelation Media Networks. “Our team of writers, public relations pros, marketing specialists and web gurus are prepared to identify communications breakdowns that could be tarnishing your brand name.”
LeClaire heads up a team of writers, editors, web developers, PR pros, marketing specialists, graphic designers, branding gurus, event managers, consultants, market researchers, photographers and video producers who know how to craft multimedia messages that cut through the clutter.
Services include strategic counseling, public, media and community relations, corporate and crisis communications, marketing and advertising campaigns, web services, event management, branding and video production. Self Storage Promotions is the only full-service promotions agency that exclusively serves the needs of the storage industry.
LeClaire has been serving the self-storage industry for more than five years with writing, editing, ghostwriting, public relations and graphic design services. That industry-specific knowledge, combined with her 15 years of media savvy, positions her to help self-storage companies promote their brands. LeClaire has worked with Universal Studios, the NBA, the New York Times, the Associated Press, and many large and small corporations in their quest for communications excellence.
“SelfStoragePromotions.com illustrates our creativity and technical knowledge,” LeClaire said. “We understand that web development is not just about a pretty web site. It’s about converting visitors into customers. SelfStoragePromotions.com’s combination of aesthetics, site architecture and copywriting is a strong example of web design that meets business objectives.”
About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com.
PR Contact:
info@selfstoragepromotions.com
February 20th, 2006
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