WEST PALM BEACH – August 28, 2008 – With the economy slowing, self-storage operators are looking for strategies to generate more revenue, cut expenses and increase equity.
RK Kliebenstein and Jennifer LeClaire, two self-storage industry veterans, are offering straight-up advice, little-known secrets and practical tips to do just that in a new book entitled, “How to Make Money in Self-Storage.” This book unlocks keys to greater profits for self-storage operators anywhere in the world.
“This book contains some of the secrets I’ve learned over the past 25 years in the self-storage industry,” said RK Kliebenstein, the book’s co-author and principal of Coast-To-Coast Storage, a self-storage consultancy in City of Atlantis, Fla. “I truly believe this book will become the number one resource for self-storage operators who want to watch their revenues climb, the expenses decline and the overall property value increase.”
RK Kliebenstein is a self-storage industry pioneer. He is an internationally renowned author and speaker with extensive experience in all aspects of financing, developing, acquiring, and managing self-storage properties. Kliebenstein is an innovator, whose many years of dedication and hard work have helped self-storage achieve its modern status as one of today’s best investment opportunities. He has been responsible for underwriting over $1 billion in self-storage transactions, running more than 1,000 acquisition and development projects, and personally conducting due diligence on over 100 million square feet of self-storage space.
“Marketing can be a vital competitive advantage in self-storage – and few truly do it well,” said Jennifer LeClaire, the book’s co-author and principal of Self Storage Promotions, a self-storage marketing and PR firm in Hallandale Beach, Fla. “How to Make Money in Self-Storage offers proven strategies for making the most out of your marketing budget.”
Jennifer is the president and creative director of Self Storage Promotions. She has been serving the self-storage industry with writing, editing, ghostwriting, public relations and graphic design services since 2001. That industry-specific knowledge, combined with her nearly 20 years of media savvy, positions her to help self-storage companies promote their brands. Jennifer is a member of the Public Relations Society of America and the American Society of Authors and Journalists and the Web Analytics Association.
For more information, visit H2MMM.com or visit the authors at their personal Web sites at www.Coast-to-Coastconsulting.com and www.SelfStoragePromotions.com.
About the Book
“How to Make Money In Self-Storage” is an A-to-Z resource guide for self-storage operators who want to increase revenues, decrease expenses, and create equity. The book is the work product of two pioneers in the self-storage industry, RK Kliebenstein and Jennifer LeClaire. Managers, investors, bankers, and anyone who has an interest in self-storage will benefit from this book. Some of the greatest minds in self-storage, Jim Chiswell, Derek Naylor, and Kelly Perdew have rave reviews for How To Make More Money In Self-Storage.
September 25th, 2008
Extra Space has launched a new marketing partnership with Upromise, Inc., the largest private source of college funding contributions in America.
Now, Upromise members can earn college savings rewards with every qualifying purchase made at Extra Space Storage.
“Extra Space Storage is proud to offer our customers a new partnership with Upromise,” said Buck Brown, SVP Marketing at Extra Space Storage.
“Whether they’re storing with Extra Space because they’re moving, experiencing a major life change, or using storage for business purposes, the Upromise affiliation allows us to continually reward our customers, because the longer they stay, the more they earn for education.”
Extra Space Storage will contribute 2% of rental fees and supplies to Upromise members’ accounts, helping customers save for a college education. Members who make an eligible purchase with Extra Space Storage using a credit or debit card registered with Upromise will receive a 2% contribution in to their Upromise account.
Upromise members join free and can earn money for college while making everyday purchases of hundreds of products and services. Many of America’s leading brands participate in the service by contributing 1-25% of eligible purchases back to Upromise members as college savings rewards.
I like this as a marketing tool, especially in this economy. Just think about it. Folks are concerned about how they are going to pay their bills. With college costs rising, this is a way for Extra Space to show that it cares about the future of our nation.
Right now, Extra Space is the only self-storage company currently participating in Upromise. I wonder who will be next?
September 25th, 2008
The first of its kind, green self storage facility in North Carolina has begun generating its electrical needs using solar photovoltaic panels. If this isn’t a marketing opportunity, I don’t know what is.
Following in the footsteps of national businesses like Whole Foods and Toyota, Security Self Storage is addressing consumer’s growing demand for eco-friendly services. While manufactured products such as hybrid cars are now becoming common, some service businesses with no obvious connection to the environment are also at the forefront of the “green movement.”
Security Self Storage, a locally owned storage company with seven locations throughout the Triangle is passionate about alternative energy, and they wanted to use the sunny space of their self storage facilities to generate green power.
This is brilliant — and it’s great for the environment. There are a million and one ways to market this facility, get the attention of investors, and perpetuate this business model. I’d love to hear what is in store for this eco-friendly facility from a marketing standpoint. With a story line like this, it should be plastered across industries and even nations through storng marketing, promotions and public relations efforts, as well as web initiatives.
September 25th, 2008
We can all agree that rising costs and faltering economy have led some businesses to get creative in meeting their office and warehouse needs. But did you know self-storage is one of the beneficiaries?The Honolulu Star Bulletin reports:
While running a business from a self-storage unit might have seemed odd a few years back, it’s increasingly becoming the new norm. Storage units used to be used primarily for keeping residential junk, but not anymore. Now, there are operating offices, industrial warehouses and museum space tucked among the old cars, kayaks and surfing gear, and overflow junk.
The story goes on to talk about how self-storage is skyrocketing even as other sectors of Hawaii’s economy are slowing. I submit to you that this can be a trend in the lower 48, too, if self-storage operators will get on the marketing stick.
Economic challenges are really opportunities in disguise for savvy-minded operators. It’s a matter of finding your niche, spinning your self-storage web, and getting the word out. Dare to be different!
September 9th, 2008
Who says self-storage properties aren’t selling? CB Richard Ellis just arranged the sale of two self-storage facilities totaling 1,438 units in Norwalk and Virginia Beach, Va., for $14 million.
Burnette Development, the seller, was represented in by Michael Howard, Steve Hryszko and Hal Yuill of CBRE’s Norwalk office. The two Class A properties contain a combined 170,000 square feet and sold for $82.35 per square foot.
Class A properties are still in demand. Keeping a good marketing campaign running, including a website and on-site marketing, can help you portray the best image for your facility in the eyes of investors.
August 26th, 2008
How to Make Money in Self-Storage
How to Make More Money in Self Storage
How to Invest in Self-Storage
Mini-Storage Messenger
Self-Storage Now!
Mobile Self-Storage magazine
Inside Self-Storage
August 10th, 2008
Want to see a example of a brilliant community relaitons strategy that is sure to pay dividends for many years to come in terms of brand loyalty?
Hawaii Self Storage has launched this month a new initiative, the Transition Assistance Program (TAP), which is part of Hawaii Self Storage’s Community Pride outreach initiatives.
Through the program, anyone who is experiencing financial difficulties related to their residence is eligible to receive free storage for a minimum of four months. Those interested in applying must submit a letter and proof of residential financial hardship to Hawaii Self Storage. The TAP Board will review requests and fill qualified requests on a first-come, first-served basis. (more…)
August 6th, 2008
Surrounded by storage units, hundreds of people gathered recently to raise money for local fire victims, the Oroville Mercury-Register reports.That’s because Oroville RV/Boat & Self Storage hosted a benefit barbecue, which drew in guests ready to eat ribs, hear local bands, have their faces painted and view classic cars.
Cars lined the street in both directions and nearly 100 people were already in line for ribs, just past the event’s 5 p.m. start.
Bravo to this specialty storage center. This is one way to win a community’s heart - and if the local paper gets informed all the better. So many companies do good, but don’t tell anyone they are doing good, so only relative few know.
I’ve said it before and I’ll say it again…when you do good, let the world know!
Click here to read the rest of the story.
August 2nd, 2008
Self Storage Depot made quite an impression on an audience at a recent Chamber of Commerce event in Bixby. The Business After Hours event was reportedly reminiscent of a Hollywood movie premier. As guests arrived, they were treated to a limo ride to the entrance. The feeling inside the foyer was one of excitement and anticipation, according to news reports. (more…)
July 31st, 2008
HALLANDALE BEACH, FLA. – MARCH 10, 2008 – Box Credit, the premier financial services firm for the portable storage industry, has selected Self Storage Promotions as its agency of record.
“Box Credit is committed to helping portable storage industry companies get the best financing options available in today’s market,” said Anders Norlin, president of Box Credit LLC, a financial services firm in Mill Valley, Calif. “Self Storage Promotions will help us reach new target audiences who need a strategic financing partner.”
Self Storage Promotions will provide public relations and media relations services to Box Credit to raise its brand awareness in the marketplace. Self Storage Promotions is also developing a new website and corporate identity for Box Credit. The company will also aid Box Credit with developing and placing advertisements and articles in media publications.
“Box Credit is the industry leader for financial services for the portable storage association,” said Jennifer LeClaire, President and Creative Director of Self Storage Promotions. “We look forward to executing a strategic public relations plan that brings greater awareness to the benefits of working with Anders and his team of financial professionals.”
For more information, visit www.selfstoragepromotions.com.
About Self Storage Promotions
A division of Revelation Media Networks, Inc., Self Storage Promotions is the industry’s only integrated marketing communications firm. Whether you need a quick press release, a complex web site, grand opening event management, or some other promotional service, consider Self Storage Promotions your one-stop shop for strategic solutions that bring results. For more information, visit www.selfstoragepromotions.com. Or visit the parent company at www.revmedianet.com.
About Box Credit
Box Credit, LLC focuses exclusively on the financing needs of cargo and storage container companies nationwide. The firm’s industry knowledge and creative payment terms result in financial solutions that meet the specific needs of the container storage and mini-storage industry. Banks and financial institutions throughout the United States support Box Credit. The firm’s diverse knowledge and local expertise provides us with the unique ability to offer financing in all parts of the country.
March 25th, 2008
Next Posts
Previous Posts
