You’ve got a state-of-the-art facility on your hands with all the proverbial bells and whistles that promise to wow potential tenants. Unfortunately, in many communities public perception of self-storage is still poor. Self-storage rings mental bells that recall rows of orange doors that open to smelly units with greasy floors.

Tell the story that you want told.

For newer facilities, public relations (PR) can help you change that perception with strategic promotions that educate consumers about the changing face of the industry and your part in it. For older facilities, PR can help dispel myths of security and hazards, while touting the perennial benefits of storage.

Let’s face it. Without public support, even the best and brightest facilities are liable to flop. Through press releases, newspaper editorials, and other activities that help your company promote a favorable public image, you can educate potential tenants about the industry and your leading position in it.